Choose Small and Choose Local for your EyeCare Needs!

We are a small, family & locally-owned clinic that believes strongly in not only providing the best in patient care, but also in supporting and genuinely caring for our local community. We understand there are many options available to you for your eye care needs. Our residency-trained optometric physicians and board certified staff are dedicated to providing you with the best in eye health care and optical products. Our attentive doctors reserve 45 minutes for each comprehensive eye exam utilizing the latest technology in a full scope optometric practice. And our opticians will spend the time with you choosing the right frame and lenses for your prescription and lifestyle needs.

Dr. Friberg always performs binocular vision testing as part of your refractive status, as to not miss the need for prisms, vision therapy or extra plus for reading. These extra steps during refraction are often overlooked at many other practices, because they take extra time. Aside from the correctly balanced lens prescription, getting the right glasses requires choosing the correct frame for one’s face, taking a myriad of key measurements taken by an optician and selecting the correct lens type and material for your prescription. An online merchant will not be able to take all of these custom measurements and help you with your frame and lens selection. For example, if a lens isn't centered on the pupil in one eye, discomfort, eyestrain or double vision may result. If a frame is not properly fit to one’s face, and/or proper lenses are not carefully selected for the given prescription and frame, lenses may be too heavy, have large thick bevels, or cause uncomfortable distortion. Therefore, having an ABO-certified optician help you with your choice of frame, lenses and measurements still remains the gold standard and an essential part of getting new comfortable eyewear.

Our opticians have also put a lot of research into understanding which personalized lens types will serve your needs best. Most big box, chain or discount opticals typically offer only a few lens styles out of the myriad that are available. At Uptown EyeCare, we get to know the latest in innovative design and technology by working with not just one lab, but a few best ones in our industry. And we get to know you and your lifestyle needs– we recognize that every person has unique lifestyle requirements and will require and benefit from different lens designs and features. There simply is no proper "one size fits all" lens. Getting fitted into custom lenses such as anti-fatigue lenses, computer progressives or custom progressives requires unique knowledge of knowing what style will work best for a certain prescription, lifestyle need and frame – and we are here to share our knowledge with you!

We also specialize in small company, unique and artful eyeglass frames from around the world. We have a variety of frame materials, styles, colors and hinges available, and our selection is always changing! We also carry eyewear for your little ones! To make sure your eyewear fits well and you are seeing out of the proper prescription after we dispense your glasses, we recommend frequent adjustments – these are always complimentary of course! If your frame needs a complex repair, we are often able to help you on the spot for a nominal fee, or refer you to an expert in the field with specialized equipment who can help. Also, our frame and lens products have a one-year warranty against any manufacturer defects.

At Uptown EyeCare, we strongly stand behind our prescriptions, as well as our frame and lens recommendations. If your eyes are having a hard time getting used to your new glasses after 2 - 3 weeks after your optician carefully adjusts your eyewear, we are happy to trouble-shoot the prescription and/or remake the lenses with a different lens style or new prescription within 60 days at no charge to you. You will not find these personalized services online, or at discount opticals.

Our doctors and opticians attentively work together as a team to ensure a quality pair of glasses you will enjoy for years. We care about you seeing and looking your very best!